King’s Open Letter

I am writing about King’s OPEN LETTER which is about Candy Crush Saga. So, first you should know what Candy Crush Saga is?  It is a candy-matching game, developed by King. This game was released on April 12, 2012 for, and then released on November 14, 2012 for i-phones, smart phones, tab etc. Initially the game, which was released in April of 2012, had only 500 levels. Now Candy Crush Saga have 500+ levels because King continually adds more.

King's Trademark 'Candy'

Messages from Apple

On post approval of trademark for word “CANDY“, the game developers whose games incorporate the statement “Candy”, got emails from Apple in the interest of King. King is the developer of Candy Crush Saga. Emails stated that remove the world candy from their game or prove that it is not affecting our product. In my opinion it is a good protection and should be done by every business man to protect his product/property.


Why king released Open Letter?

Open letter was released on January 27, 2014. Review that by following external link – An open letter on intellectual property.

You must know that Candy Crush Saga was on the top of free downloaded application for 2013. It was downloaded more than 500 million times since its start in 2012. Its popularity is increasing day by day. From past few months peoples are used to talking about Candy Crush Saga, King’s trademark etc. King became the most discussed topic over internet. Many blogs, forum, articles etc are here to describe king’s action/reaction about game. And on post approval of King’s trademark developers attacked on King’s company by blogs, articles, press release etc. So King released a letter responding to attacks on the company’s recent moves to trademark the word ‘Candy’. It is let other know King’s intention.

Candy Crush Saga’s earning

Midasplayer reported, the turnover of €26.6m (£22.1m) and a net profit of €5.3m for the year 2012, compared to €30m and a €209k loss respectively in 2011. And for 2013, Candy Crush Saga was generating revenues of $3.5m a day.


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